Client: Moonshot
Digital Marketing, Social Media Design & Email Marketing Assets
Introducing Moonshot, an eco-friendly cracker brand characterized by its colorful and playful persona. For this project, the task was to build upon the existing brand identity and create engaging digital marketing assets. The design process was initiated with the development of social media designs, utilizing the brand's vibrant palette and illustrative marketing style to generate visually delightful content that resonates with Moonshot's audience. With such a colorful palette, I incorporated a white highlight that draws the viewer to digest the most important information first. The focus was then shifted to the creation of user-friendly and aesthetically pleasing email marketing designs, resulting in multiple features on reallygoodemails.com. These included infographic-style designs that effectively communicated information in an engaging, easy-to-digest manner, while adhering to Moonshot's playfulness. The resulting digital marketing elements successfully enhanced Moonshot's online presence, reflecting the brand's commitment to sustainable products without sacrificing its fun, vibrant spirit.
