Client: Shroomies
Brand Identity, Packaging Design & Website Design
Welcome to Shroomies, a CBD gummy infused with mushroom extract to enhance natural relaxation. The key aim for this project was to visually encapsulate the brand's vibrant and natural essence, while maintaining a modern and exciting aesthetic. The design process began with the curation of a color palette based on a previously made logo, comprising of a blend of pastel hues and incorporating rainbow gradients to infuse playful fluidity. The chosen typography added a whimsical touch while harmonizing with the color palette. This cohesive visual language was carried over to the website landing page, mimicking the clean, modern, and playful aesthetic seen in popular sites today. The user-friendly interface, intuitive navigation, and a visually pleasing layout were designed with the target audience in mind, employing brighter colors and gradients to highlight key information. This comprehensive design strategy ensured a consistent and engaging brand identity for Shroomies, effectively communicating its ethos of natural joy and modern vibrancy.
