Client: Victory Co.
Brand Identity, Logo Design & Social Media Assets
Welcome to Victory Co., a jewelry line designed for female marathon runners. For this project, the goal was to create a visual identity that combined minimalist elegance with a modern, timeless appeal. The design process began with the creation of a logo, embodying endurance and victory, which set the tone for the brand. This was followed by the selection of a color palette, consisting of a spectrum of blues, black, and white, exuding tranquility while maintaining a chic, minimalist aesthetic. The chosen typography added a modern touch while complementing the color palette and logo. This cohesive design language was carried over to social media assets, flyer designs and more to ensure a seamless brand experience across all platforms. The final result was a brand identity that successfully captured Victory Co.'s essence of celebrating achievement with timeless elegance and modern charm.
