Client: Yolélé
Digital Marketing, Social Media Design & Email Marketing Assets
Enter Yolélé, an African food company dedicated to providing income opportunities for smallholder farmers through the global sale of traditional, climate-resilient ingredients like fonio. This vibrant brand serves up bold African tastes through its range of products. My role involved enhancing Yolélé's existing brand identity by focusing on the creation of social media assets and email designs. The goal was to make the brand's marketing assets more consistent, colorful, and playful, while still respecting its core identity. This process involved leveraging the brand's vibrant palette and playful aesthetic to develop visually engaging content that would resonate with their audience. Special attention was given to email marketing, incorporating design to communicate information effectively and attractively. This attention to detail led to being featured on reallygoodemails.com! The result was a refined and enhanced visual language for Yolélé's marketing initiatives, effectively encapsulating the brand's mission to share the joy of bold African flavors while promoting sustainability and income opportunity.
